Crowe Horwath Email Blasts
Copywriting
Email blasts promoting various Crowe Horwath whitepapers and research. Developed copy for each email and accompanying landing pages as part of co-sponsorship programs with accounting and financial publications.
SPSS Promotional Email Campaign
Copywriting
Series of promotional email campaigns for statistical software products. Developed copy for targeted email blasts, including the educational and institutional markets, for U.S. and international distribution.
Greenplay Product Site
Web Content Management
New product site marketing a unique line of eco-friendly and sustainable children’s furniture to architectural and interior space professionals. Provided overall site copy and individual product copy.
Allstate Corporate Intranet
Web Content Management
Communications and announcements from and for the Product Technology division within Allstate. Wrote and managed site content for largest department; managed site migration project mid-way through assignment.
Morningstar Corporate Site
Web Content Management
Corporate site featuring all products and services available from Morningstar, Inc. in U.S. and global markets.
Morningstar Product Catalog
Print Collateral
Annual publication consisting of product and service information, client testimonials and company developments.
Morningstar 3-ad Arc
Print Collateral
Print ad series highlighting three investment data products that ran in various investment information publications.
Deloitte eLearning Brochure
Print Collateral
Print material and trial CD-ROM introducing online educational courses to company boards, executives and audit committees.
Deloitte Event Invitation
Print Campaign
Invitation to company boards, audit committees
and executives to an event addressing corporate governance issues.
Deloitte ACO Brochure
Print Collateral
Introductory brochure for a Web site offering audit committee and corporate governance resources to Deloitte clients.
Kitchens & Baths Press Kit
Print Collateral
Publicity materials promoting annual Kitchens & Baths issue distributed at trade shows and to home improvement and design media.
Swedish Covenant Hospital
Print Collateral
Invitation package announcing Swedish Covenant Hospital’s Associates’ Board annual fundraiser.
